I went to the University of Colorado football game last weekend along with 52,000 other people – the most fans in 20 years. Winning attracts fans.
I’ve been thinking of how I can “model” what a winning team does and use that to attract more customers:
Customers have to see this. When I started my business I practically gave away the work, and then way overdelivered. Why? So that I could show the next customer that my customers were winners.
Sounds simple and of course it’s not. Winning teams don’t tolerate long cycles of failure. After a loss they redouble their efforts. After a losing season, they change coaches, change players, do what it takes to get back to winning.
Be humble about winning.
Fans are massively attracted to a winner, but not an arrogant winner. Coaches thank players. Players thank fans. Businesses thank customers.