A year ago I was promoting the views of the megafamous digital marketing guru Gary Vaynerchuk who proclaimed that “every company needs to be a media company first.” I still think that’s true. And yet, there is SO, SO much NOISE. Browsing LinkedIn, among all the sincere posts to build brands with important updates, you know what got my attention? A heart-wrenching video of a baby bear climbing up a slope to reunite with its mamma (OK, here’s the link).
We don’t really care about what others post as a means to their ends – and that’s most of what’s posted. Noticing that online powerhouses like Amazon and rising star Warby Parker are opening physical stores, and having re-read Bluefishing, the Art of Making Things Happen, I’m shifting my thinking – back to deeper human connection. Please take a moment to think about this. I’ll share my conclusions in my next blog.