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PROCO360 is a brand derived from a branding exercise I did with the team at TEEM in Boulder. “Pro-CO” is a shorter, snappier version of what I’ve been calling the radio show, “Pro-Business Colorado.” 360 reflects the notion that Coloradans tend to live life with a more multidimensional spirit. Yes, we work HARD and long so it’s not exactly a “work-life balance” thing. Some days you just get the view from your office.  On others its a bike ride and beer with a client. Every day there’s an underlying, constant satisfaction that we “LIVE – WORK – LOVE Colorado.”


Host, Executive, Entrepreneur, Moderator & Speaker

A former technology entrepreneur, and currently an executive at the state chamber of commerce, I work with business leaders who love Colorado, who are focused on innovation, partnering, and providing opportunities for employees to advance and achieve their dreams.

In the 1920’s my great grandfather came from Europe as a tailor, built a business, and created future for his family, and for me. His story is a story about free enterprise – not the free enterprise that has been under attack because of the few who have built their wealth at the expense of others – I mean the system by which ambitious entrepreneurs can take risk, apply creativity, and doggedly overcome obstacles to achieve their vision and create opportunities for their communities – virtuous free enterprise.

I’ve tried to follow in my family footsteps. In my past, I’ve mortgaged my house to make payroll and worked over 100 hours a week building a business. Now, in a different role, I’m not shy about it – I get JAZZED knowing and speaking with virtuous world-class entrepreneurs and business leaders who could be successful anywhere and choose Colorado! As a younger man, as mascot, I was a super fan of the Denver Broncos. Now, in this endeavor I’m a super fan for Colorado business. I hope you’ll join me.

The views on this website, on my show, and otherwise associated with PROCO360 are mine and not necessarily those of the state chamber of commerce.

About the ORIGINAL Show

I used to call ProCO360’s podcast, Pro-Business Colorado – then I just adopted ProCO360.  The graphic on the left was my first logo, created by a freelancer online for $75 (I still like it).  

ProCO360 is a show about SPIRIT, the spirit of opportunity created by people who could be successful anywhere, and CHOOSE to start and grow businesses here in Colorado.

It’s different here in Colorado – whether it’s having a business meeting during a bike ride or the special kind of collaboration that goes on here, ProCO360 features dynamic people with interesting businesses, and with subject matter experts who GET that Colorado is special. All my guests are people who inspire me, and who can inspire you, and offer ideas to help us succeed in business.

Dave’s Reading List

I love to read. Actually, I love to listen! I’m a big fan of – perhaps one day they’ll be a sponsor of this show. In my interviews, I often play Audible book clips that I find inspiring, instructive or thought provoking as a way to generate deeper conversation with my guests.

If you’re wondering about copyright laws, Audible encourages sharing of clips up to 90 seconds, so I think I’m in bounds, actually helping them and the authors!

Here are some of the books I have listened to and enjoyed! Do you want to recommend one? Please make a suggestion to Dave, Dave at PROCO360 dot com.


Hustle Harder, Hustle, Smarter – by Curtis “50 Cent” Jackson

I am astonished by this book. 

I only picked it up because of its 4.9 stars and 18,000 reviews.  I figured when I didn’t like hearing the attitudes of a rapper whose music will never make my play lists, I’d return it and apply the credit for a book by an author I could relate to better.

Yes, Curtis Jackson sold drugs as a teenager – then he thoughtfully evolved in a way that amazed me.  His lessons of hard work and hustle delivered through stories of his experiences had me marveling.  Before finishing the book, I applied one of thoughts (“some people just seek drama”) to gain an insight, then successfully navigated a challenge I faced.  I’m a fan and I love this book.


Lots more:

Hustle Harder, Hustle Smarter – Love this book by Curtis “50 Cent” Jackson!

Boldly Go – Reflections on a Life of Awe and Wonder, by William Shatner.  The star of “Star Trek” is just amazing!

$100M Offers – How to Make Offers So Good People Feel Stupid Saying No.  Intriguing and useful!  

Ready Player One – Dave on this book: is it sci-fi?  An interesting look at what the metaverse may be like!

The Psychology of MoneyDave on this book: remarkable approach to the psychology of an approach that achieves investing success.  Wish I’d read as a younger man.

12 Months to $1 Million – How to Pick a Winning Product, Build a Real Business, and Become a SEVEN-FIGURE ENTREPRENEUR, by Ryan Daniel Moran

How to Say Anything to Anyone, A Guide to Building Business Relationships That Really Work.

You’re Invited, the Art and Science of Cultivating Influence

Can I Bring My Pet Monkey to Work?, Answers to 45 of the Wildest Workplace Law Questions

What’s Your And?, Unlock the Person Within the Professional

Black Privilege, Opportunity Comes to Those Who Create It, Charlamagne Tha God

Flip the Script: Getting People to think Your Ideas are Their Ideas, by Oren Klaff

Becoming, by Michelle Obama

Stillness is the Key, by Ryan Holiday

One Giant Leap: the Untold Story of How We Flew to the Moon, by Charles Fishman

Stillness is the Key, by Ryan Holiday

438 Days, An Extraordinary True Story of Survival at Sea, by Jonathan Franklin

Steve Jobs, by Walter Isaacson

Marketing Rebellion – the Most Human Company Wins, by Mark Schaefer

Building a StoryBrand – Clarify Your Message So Customers Will Listen, by Donald Miller

Good Strategy Bad Strategy – The Difference and Why It Matters, by Richard P. Rumelt

Failing Up – How to Take Risks, Aim Higher, and Never Stop Learning, by Leslie Odom, Jr.

The New Geography of Jobs, by Enrico Moretti

The Marketing Rebellion – The Most Human Company Wins, by Mark Schaefer

I Love Capitalism – An American Story, by Ken Langone

Building a StoryBrand, Donald Miller

Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, Ben Horowitz

The Servant: A Simple Story About the True Essence of Leadership, Tony Pasqualini

Never Split the Difference: Negotiating as if Your Life Depended on It, Chris Voss

The Everything Store: Jeff Bezos and the Age of Amazon, Pete Larkin

Ego Is the Enemy, Ryan Holiday

Pre-Suasion: Channeling Attention for Change, Robert Ciandini

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, Kevin Kelly

Shoe Dog: A Memoir by the Creator of Nike, Phil Knight

Black Man in a White Coat: A Doctor’s Reflections on Race and Medicine, Damon Tweedy

#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness, Gary Vaynerchuk

The Industries of the Future, Alex Ross

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, Oren Klaff

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, Joe Pulizzi

Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely

The Human Brand: How We Relate to People, Products, and Companies, Chris Malone & Susan Fiske

Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection, Jia Jiang

Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life, Jeff O’Connell

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level, Ryan Levesque

So You Want to Start a Brewery?: The Lagunitas Story,Tony Magee

Simple Rules: How to Thrive in a Complex World, Donald Sull & Kathleen M. Eisenhardt

Take the Stairs: 7 Steps to Achieving True Success, Rory Vaden

Fantasy Life: The Outrageous, Uplifting, and Heartbreaking World of Fantasy Sports from the Guy Who’s Lived It, Matthew Berry

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, Warren Berger

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, Gary Keller & Jay Papasan

Moneyball: The Art of Winning an Unfair Game, Michael Lewis

The Big Short: Inside the Doomsday Machine, Michael Lewis

Selling with Noble Purpose: How To Drive Revenue and Do Work That Makes Your Proud, Lisa Earl McCleod

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