PROCO360 is a brand derived from a branding exercise I did with the team at TEEM in Boulder. “Pro-CO” is a shorter, snappier version of what I’ve been calling the radio show, “Pro-Business Colorado.” 360 reflects the notion that Coloradans tend to live life with a more multidimensional spirit. Yes, we work HARD and long so it’s not exactly a “work-life balance” thing. Some days you just get the view from your office. On others its a bike ride and beer with a client. Every day there’s an underlying, constant satisfaction that we “LIVE – WORK – LOVE Colorado.”
Host, Executive, Entrepreneur, Moderator & Speaker
A former technology entrepreneur, and currently an executive at the state chamber of commerce, I work with business leaders who love Colorado, who are focused on innovation, partnering, and providing opportunities for employees to advance and achieve their dreams.
In the 1920’s my great grandfather came from Europe as a tailor, built a business, and created future for his family, and for me. His story is a story about free enterprise – not the free enterprise that has been under attack because of the few who have built their wealth at the expense of others – I mean the system by which ambitious entrepreneurs can take risk, apply creativity, and doggedly overcome obstacles to achieve their vision and create opportunities for their communities – virtuous free enterprise.
I’ve tried to follow in my family footsteps. In my past, I’ve mortgaged my house to make payroll and worked over 100 hours a week building a business. Now, in a different role, I’m not shy about it – I get JAZZED knowing and speaking with virtuous world-class entrepreneurs and business leaders who could be successful anywhere and choose Colorado! As a younger man, as mascot, I was a super fan of the Denver Broncos. Now, in this endeavor I’m a super fan for Colorado business. I hope you’ll join me.
The views on this website, on my show, and otherwise associated with PROCO360 are mine and not necessarily those of the state chamber of commerce.
About the Show
I used to call ProCO360’s podcast, Pro-Business Colorado – then I just adopted ProCO360. The graphic on the left was my first logo, created by a freelancer online for $75 (I still like it).
ProCO360 is a show about SPIRIT, the spirit of opportunity created by people who could be successful anywhere, and CHOOSE to start and grow businesses here in Colorado.
It’s different here in Colorado – whether it’s having a business meeting during a bike ride or the special kind of collaboration that goes on here, ProCO360 features dynamic people with interesting businesses, and with subject matter experts who GET that Colorado is special. All my guests are people who inspire me, and who can inspire you, and offer ideas to help us succeed in business.
Dave’s Reading List
I love to read. Actually, I love to listen! I’m a big fan of Audible.com – perhaps one day they’ll be a sponsor of this show. In my interviews, I often play Audible book clips that I find inspiring, instructive or thought provoking as a way to generate deeper conversation with my guests.
If you’re wondering about copyright laws, Audible encourages sharing of clips up to 90 seconds, so I think I’m in bounds, actually helping them and the authors!
Here are some of the books I have listened to and enjoyed! Do you want to recommend one? Please make a suggestion to Dave, Dave at PROCO360 dot com
Marketing Rebellion, by Mark Schaefer
I LOVE this book’s core message: CUSTOMERS ARE NOW IN CONTROL OF OUR MARKETING. The book is read by the author who has a quirky, entertaining voice. It pairs nicely with Building a StoryBrand which flips traditional marketing on its head by promoting the customer, NOT THE BRAND, as the hero.
Marketing Rebellion – the Most Human Company Wins, by Mark Schaefer
Building a StoryBrand – Clarify Your Message So Customers Will Listen, by Donald Miller
Good Strategy Bad Strategy – The Difference and Why It Matters, by Richard P. Rumelt
Failing Up – How to Take Risks, Aim Higher, and Never Stop Learning, by Leslie Odom, Jr.
The New Geography of Jobs, by Enrico Moretti
The Marketing Rebellion – The Most Human Company Wins, by Mark Schaefer
I Love Capitalism – An American Story, by Ken Langone
Building a StoryBrand, Donald Miller
The Servant: A Simple Story About the True Essence of Leadership, Tony Pasqualini
Ego Is the Enemy, Ryan Holiday
Pre-Suasion: Channeling Attention for Change, Robert Ciandini
Shoe Dog: A Memoir by the Creator of Nike, Phil Knight
The Industries of the Future, Alex Ross
The Human Brand: How We Relate to People, Products, and Companies, Chris Malone & Susan Fiske
Simple Rules: How to Thrive in a Complex World, Donald Sull & Kathleen M. Eisenhardt
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, Gary Keller & Jay Papasan
Moneyball: The Art of Winning an Unfair Game, Michael Lewis
The Big Short: Inside the Doomsday Machine, Michael Lewis