“We believe that big boxes stifle innovation because you start chasing volume.”

Dustin English, Chief Experience Officer, Voormi

I was interested in speaking with Dan English, Founder and CEO of Voormi because I saw a few Voormi  garments in specialty retailers and thought it would be interesting to explore competing against the big name brands.  This interview fascinated me because of the strategy that Dan and his son Dustin laid out.  It’s a strategy of innovation and licensing as much as – well, maybe more than – selling products.  You’ll hear my surprise and keen interest as this interview goes a direction I hadn’t planned.