“It’s not a better mousetrap – it’s a different mousetrap.”

Shawn Neville, CEO, Boa Technology

Interviewing Shawn Neville in front of a LIVE audience of PROCO360 listeners was fantastic!  We explored Boa’s rapid growth and the company’s strategy for managing its brand while partnering with the likes of Burton, Under Armour, Adidas, New Balance and many more to create innovations in performance fit.  You’ll be fascinated to learn Shawn’s take on competition relative to a slice of the pie vs. growing the pie.