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“The branding connotes the positive image of the quality of the food inside.”
Jane Hartgrove, Owner and “La Jefa,” Tres Picosos
Convenience Store Burritos a Hit
- Intrigued is what I felt entering this interview because so many things about the Tres Picosos business had me scratching my head. A non-Hispanic owner of a burrito business, selling high-quality products through convenience stores, and the burrito making is outsourced. Completely NOT what I would have thought to be the making of a successful burrito brand and Mexican food company. It was fun to pull that string and see how it unwound. I believe in Jane’s success, and remain a bit baffled as you’ll hear in the episode!
