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COVID-19 – Crisis Communications Advice from a PRO

“When there’s CHAOS all around you, and when things are moving SO fast… the best way to figure out how to balance competing interests… is look at your values…” 

Paul Raab, Managing Partner, Linhart PR

Normally when we think of “crisis communications” it’s about a company that’s having to do emergency public relations because it did, or is accused of doing, something BAD (ie, an oil spill, harassment), and it has to defend its reputation.  That’s NOT what’s happening here in the face of the coronavirus.  In this case, something has happened TO everyone, TO every company.  Still, while not at “fault,” leaders need to speak to the issue in ways that support their people, their brand and their values.  It’s tricky, so I recruited a seasoned PR pro for this very important and timely interview.  Even when we’re past this challenge, you’ll find the lessons in this podcast episode valuable.  Notice that while Paul and I were together in the studio, we were 6 feet apart!

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