“It (effective marketing) isn’t about a consumer angle! It’s about razor sharp focus by the brand that triggers some tension that a consumer has.”
Christian Gani, Match Marketing Group
Christian Gani focuses on “experiential marketing” for his clients. Until COVID-19, that meant creating amazing experiences that customers would visit to be WOWED by a company’s brand and products with high impact. Christian gives some great pre-COVID-19 examples.
But, now what? We can’t bring customers together to congregate and enjoy a collective, high energy, massively creative experience. Christian and his team are figuring that out, flipping the approach and bringing the experience to the customer.