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Tory Bruno, President and CEO, United Launch Alliance – From aerospace engineer to CEO of the world’s most successful launch company, Tory shares his approach to management that has yielded 137 rocket launches with 100% success.

 “Nothing trumps mission success… now, what’s the problem we’re trying to solve?” 

Tory Bruno, President and CEO, United Launch Alliance


There are recent and very high-profile examples in which notable companies have had product failures – air bags, helicopter fuel tanks, aircraft and more – which appear to have been caused by decisions to optimize speed or profits over safety and certainty.  On its website, United Launch Alliance says it is CREATING VALUE THROUGH CERTAINTY.  How one manages for CERTAINTY, and still can charge a price customers will pay, that’s the topic I couldn’t wait to discuss!  You’ll enjoy the conversation!

P.S. The rocket in the background is a the new Vulcan Centaur – a gift from Tory!

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