“We always had a method to capture demand… we established a waitlist of over 5,000 people.”
GG Edwards, Co-founder & CEO Gnara (formerly SheFly)
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- Successful startup stories based on an “OMG, what a great idea!” product are always fun. When I spoke with GG Edwards, it was a day before she was set to announce the expanded branding of what was then called SheFly – a company formed around ONE product. Something that often makes the sharks on Shark Tank say, “That’s a product, not a business.” So, while GG and I talked about the aha moment and then the process of creating the initial product – and that’s inspiring – we also talked about moving from a single product to a broader business, now called Gnara. Want to try a Gnara product? Use promo code: GNARA360 for 20% off!
