“Workers are drawn to, and most productive in, workspaces with which they identify.”

Josh Freed, Founder and CEO, Proximity

 When Josh Freed and I first did an Episode of ProCO360 in 2019, Covid was not yet a thing and coworking was just expanding from new and novel to an established niche option for conducting business. Ha, all that seems so long ago!  I wanted to reunite with Josh to see how Proximity has been riding the wave of co-working and get his insights about where co-working, and remote work in general, are heading.  One point, that workers now are drawn to, and most productive in, workspaces with which they “identify,” really created a light bulb moment.