“The problem with organic social media is there is so much noise – everybody is producing content… you gotta PAY TO PLAY.”

Benjamin Kepner, Global Social Media Marketing

I struggle with what I perceive to be endless NOISE on social media and I was eager to understand from Benjamin how to cut through that noise for effective social media execution.  His answer:  “You gotta PAY TO PLAY – you need a paid social media strategy.”  OK, well that clears it right up.  Listen in.