I thought my interview with NFT’s leaders was going to be about manufacturing containers used to move weapons grade nuclear waste across the country – and that would have been interesting.  Quickly though, I learned that NFT has a lot more to share about the process of deliberately and strategically expanding their product lines to create dynamic, and STEADY growth.  Jim Collins talks about the “hedgehog” principle of sticking to one’s niche, so I pushed back during this conversation – the answers were satisfying and instructive.