In my interview with Chuck Morris of AEG Live @AEGPresents, Chuck, himself in the business for 49 years, said that bands like the Eagles and Doobie Brothers @TheDoobieBros ‏are “doing better than ever!”

That got me thinking:  Why?  What makes a band with members now in their 60s continue to thrive, appealing to original fans, and attracting huge new audiences in their 20s and 30s?

Chuck Morris’s answer: “they are GREAT bands!” Certainly, and I think there’s more.  These bands provide experiences that make us happy in a simple way that resonates deep within us.  In contrast, we live much of our lives deeply immersed in technology, which while needed and appreciated, puts us in an unsettled state, one in which we feel constantly interrupted, even frenetic at times.

The engagement we feel in a live concert by a great band is a reminder that to pierce through today’s cacophony of noise to captivate another’s attention is possible – others want to engage in deep and gratifying ways, and they’ll do so if our message and our manner is compelling.

As a guy who’s built a career on developing customer relationships, I’m wondering, how can I adapt my approach in business to cut through the noise, and create a feeling of grounded happiness for my customers?  Maybe I’ll play a little Earth, Wind & Fire as I start my next pitch.