This headline is a tweet from Simon Sinek, the author of Start with Why.

In my conversation with Lee Mayer of Havenly, we talked about the hard work of running a startup, and the huge personal price to be paid.  I asked, “Do those close to you understand your challenges and sacrifice?”  The answer: “No, not always.”  Being a startup CEO is a tough existence.  Social marketing guru Gary Vaynerchuk says, “Ideas are Shit – it’s all about execution.”  And he’s right.

Our world is so cluttered, particularly in media.  When I get on LinkedIn for example, I see everyone busy posting and reposting – and sometimes I get sucked into admiring them.  Then I remind myself that the people most worthy of respect, the best role models, are not those creating social media IMPRESSIONS.  It’s odd that I have to repeatedly remind myself to respect WORK over impressions.  But I do, and we all should.

So why am I featuring a tweet as the headline?  Because Simon Sinek uses social media to spread his work, not as the work itself. Being an entrepreneur and a leader – that’s hard work – and it’s what we ought to admire to support what Lee Mayer describes as a culture that builds on success.