Like you, I’m learning what I can about Blockchain technology.  Not so I can invest in Bitcoin, but because of the prophecy that Blockchain will rule the future of digital commerce and securing data.  I’ve watched three documentaries and two YouTube videos intending to get a handle on Blockchain.  I still don’t think I fully “get it,” and that got me thinking about why.

Consider one expert’s explanation of Blockchain:

We have the wherewithal here to change technology that will actually help the entire human race.

This authority is passionately committed and clearly knows what he’s talking about… but I’m finding a chasm between the knowledge of experts like him, and the communication to people like me so that I can understand it and emotionally connect.  I need a “picture” (besides digital currency) of how Blockchain will impact business opportunities and my life.  I want to understand and I WANT to buy-in, and I still don’t get it.

That got me thinking…

Whose responsibility is it to close the chasm of understanding between an expert, and another?

Perhaps those in the videos don’t need to care if I understand Blockchain.  But if I’m selling a product, service, even an idea, I must be sure my customer “gets” how what I’m offering works in their context.  My Blockchain research experience is an excellent reminder for me that if I want another to think along MY lines, to agree with me, then I must enable them by bringing them across the chasm of understanding to my side.

See Building a StoryBrand  in Dave’s Reading List for how I’m taking-on this challenge!

P.S. I’ll get Blockchain figured out.