I was following a car driven by someone who wasn’t particularly focused on moving along. Clearly, the driver was texting, or in some other way distracted from the business of getting where she was going.
I was miffed. Then I saw a CU Buffs sticker on her car and I relaxed. I’m a Buffs football season ticket holder and both my sons, my wife and I have degrees from CU. I recognized my dismissal of frustration because of the sticker – and thought, “this is weird.”
Maybe not. Coincidentally at the time this happened I was (really!) re-listening to the book, Marketing Rebellion: The Most Human Company Wins by Mark Schaefer. And as I write this, I recall Seth Godin’s book, Tribes, and I’m reminded that as I seek to do business with someone new, it’s so important, and gratifying, to explore how we can authentically connect. Go Buffs! #GoBuffs @CUBuffs