I got a courtesy call from a Dell salesman to follow-up on a $2,000 laptop I’d recently purchased.  He introduced himself, “Hi, this is Jim, the guy who sold you the laptop – how’s it going?”

Yuck.

I don’t want to talk to a guy who thinks he sold me something.  Jim should have called and said, “Hi, this is Jim, from Dell.  How’s that great laptop you chose treating you?”

I’m the customer.  Make me feel like the smart and successful part of the transaction.