Behind the Scenes in the Reality TV Business
“Stay focused on creating new business. Don’t be the person that sits in the office working on the business you already have – look out… lights out!”
Jim Berger, Chairman and Co-Founder, High Noon Entertainment
I’m fascinated by how well-produced reality TV can draw viewers in, particularly for a topic in which I have no inherent interest! In my conversation with Jim Berger, we talk about how that happens. Does he create a concept and then find talent, or does he find a talent and then create a show? How many times did he have to pitch a show with Chip and Joanna Gaines called Fixer Upper and did he know it would be a massive hit? What is the secret sauce that makes hit reality shows succeed when most fail? I was so curious, and Jim answered my questions.