“Stay focused on creating new business.  Don’t be the person that sits in the office working on the business you already have – look out… lights out!”

Jim Berger, Chairman and Co-Founder, High Noon Entertainment

I’m fascinated by how well-produced reality TV can draw viewers in, particularly for a topic in which I have no inherent interest!  In my conversation with Jim Berger, we talk about how that happens.  Does he create a concept and then find talent, or does he find a talent and then create a show?  How many times did he have to pitch a show with Chip and Joanna Gaines called Fixer Upper and did he know it would be a massive hit?  What is the secret sauce that makes hit reality shows succeed when most fail?  I was so curious, and Jim answered my questions.