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“We fix attitudes all day with better golf swings.” 

Joe Assell, CEO, GOLFTEC 

 

Better Golf Swing, Better Attitude

  • GOLFTEC has been around for almost 30 years, and I’ve known it is a Colorado company. Lately, I began to have a sense that GOLFTEC has a new energy, a new momentum, so I reached out to Joe Assell, founder and CEO. Wow, since I took GOLFTEC lessons several years ago, GOLFTEC has achieved notable milestones! 1) They’ve updated technology so a camera alone (no more wiring up students) provides feedback. 2) GOLFTEC purchased SkyTrak which puts the company on a trajectory to provide instruction and golf simulators to at-home users, and most recently, 3) GOLFTEC did a deal with CBS and is providing branded OptiMotion swing analysis during live broadcasts. This company, with over 250 training centers and many more to come, has an amazing trajectory and intriguing future!

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