“There are accessible ideas that instantly make sense, are easy to invest in… then there’s our idea: niche, geeky, weird…”
Jenn Knight, AgentSync
It had been a while (Xero Shoes) since I interviewed spousal co-founders. Aside from a great story of a niche business born to solve a painful problem, I enjoyed hearing from Jenn and Niji about how they manage the business and their lives together. A point I found particularly interesting is how the established trust between them facilitates business decisions and progress.