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Dave’s blog

Sincerity only achieved by solving SOMEONE ELSE’S problem

(When a baby bear gets my attention on LinkedIn, Part 2)

In Part 1 of this blog, I reflected on getting attention in today’s noisy marketplace. A social media expert’s advice comes to mind: “Talk about your audience 10 times more than you talk about yourself.” People are taking this approach – so many posts celebrating, appreciating, liking what others are doing – and why?  Because those posting often believe this reflects favorably on THEM: “Look at me!  I’m talking about you!”  It’s a cacophony of BS.

Sincerity is only achieved by solving SOMEONE ELSE’S problem.

I’m reading Seth Godin’s new book, THIS IS MARKETING – You Can’t Be Seen Until You Learn to See.” He states there are three sentences we must complete (well) to be effective marketers:

My product is for people who believe…

I will focus on people who want…

I promise that engaging with what I make will help you get…

This creates alignment of people for whom we can solve problems.  That’s sincerity, and focusing on THAT will get us more of the attention we want, and we’ll deserve it.  Want more inspiration?  Read another of my book recommendations:  Bluefishing, the Art of Making Things Happen.

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