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I am in the Tribe: “Buffaloes”

I was following a car driven by someone who wasn’t particularly focused on moving along.  Clearly, the driver was texting, or in some other way distracted from the business of getting where she was going.

I was miffed.  Then I saw a CU Buffs sticker on her car and I relaxed.  I’m a Buffs football season ticket holder and both my sons, my wife and I have degrees from CU.  I recognized my dismissal of frustration because of the sticker – and thought, “this is weird.”

Maybe not.  Coincidentally at the time this happened I was (really!) re-listening to the book, Marketing Rebellion: The Most Human Company Wins by Mark Schaefer.  And as I write this, I recall Seth Godin’s book, Tribes, and I’m reminded that as I seek to do business with someone new, it’s so important, and gratifying, to explore how we can authentically connect. Go Buffs!  #GoBuffs  @CUBuffs

 

 

We Aren’t Our Best Yet

In contemplating my most recent podcast with Matt Hyder, Founder of Recoup Fitness, it occurred to me that he’s come such a LONG way.  He graduated from high school with a 1.9 GPA and failed at four businesses.  Now, still in his twenties, Matt has a company that will grow from $850K in sales in 2018 to over $6 Million in 2019.  Matt’s focus remains on learning and getting better – good thing. 

His early career – Fresh Prince of Bellaire.  Later in his career, brilliant, poignant acting.   

Now that I have experience and improved skills, I have to remind myself that people don’t start out at their best and sometimes not even close to their best.  Even harder than that, is the painful truth that I still make mistakes that beg, “shouldn’t you be better than THAT” by now?”

 

Artificial Turf vs. Real Marketing

I just read The Marketing Rebellion – the Most Human Company Wins, by Mark Schaefer.  His premise, wonderfully brought forward, is that customers – not the business – drive successful marketing now, and increasingly will going forward.  I was struck (and entertained) by the extreme antithesis of that approach in the ad shown below.

I laughed at the irony in this ad: ARTIFICIAL TURF JUST GOT REAL.  It’s a cute headline, but it’s an example of a company that isn’t even aligning its own claims with its promises within one ad – how can this be putting the customer in a position to be the company’s marketing voice?  To me, companies that aren’t seeing the customer (and not advertising) their way to grow, create HUGE opportunities for those who build a business around what Schaefer calls “The Marketing Rebellion.”

Sincerity only achieved by solving SOMEONE ELSE’S problem

(When a baby bear gets my attention on LinkedIn, Part 2)

In Part 1 of this blog, I reflected on getting attention in today’s noisy marketplace. A social media expert’s advice comes to mind: “Talk about your audience 10 times more than you talk about yourself.” People are taking this approach – so many posts celebrating, appreciating, liking what others are doing – and why?  Because those posting often believe this reflects favorably on THEM: “Look at me!  I’m talking about you!”  It’s a cacophony of BS.

Sincerity is only achieved by solving SOMEONE ELSE’S problem.

I’m reading Seth Godin’s new book, THIS IS MARKETING – You Can’t Be Seen Until You Learn to See.” He states there are three sentences we must complete (well) to be effective marketers:

My product is for people who believe…

I will focus on people who want…

I promise that engaging with what I make will help you get…

This creates alignment of people for whom we can solve problems.  That’s sincerity, and focusing on THAT will get us more of the attention we want, and we’ll deserve it.  Want more inspiration?  Read another of my book recommendations:  Bluefishing, the Art of Making Things Happen.

A baby bear gets my attention on LinkedIn

A year ago I was promoting the views of the megafamous digital marketing guru Gary Vaynerchuk who proclaimed that “every company needs to be a media company first.” I still think that’s true.  And yet, there is SO, SO much NOISE. Browsing LinkedIn, among all the sincere posts to build brands with important updates, you know what got my attention? A heart-wrenching video of a baby bear climbing up a slope to reunite with its mamma (OK, here’s the link).

We don’t really care about what others post as a means to their ends – and that’s most of what’s posted. Noticing that online powerhouses like Amazon and rising star Warby Parker are opening physical stores, and having re-read Bluefishing, the Art of Making Things Happen, I’m shifting my thinking – back to deeper human connection. Please take a moment to think about this.  I’ll share my conclusions in my next blog.

P.S. The video to which I’m referring has recently illuminated the negative impact of drones on wildlife!
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