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Entrepreneurship

We Aren’t Our Best Yet

In contemplating my most recent podcast with Matt Hyder, Founder of Recoup Fitness, it occurred to me that he’s come such a LONG way.  He graduated from high school with a 1.9 GPA and failed at four businesses.  Now, still in his twenties, Matt has a company that will grow from $850K in sales in 2018 to over $6 Million in 2019.  Matt’s focus remains on learning and getting better – good thing. 

His early career – Fresh Prince of Bellaire.  Later in his career, brilliant, poignant acting.   

Now that I have experience and improved skills, I have to remind myself that people don’t start out at their best and sometimes not even close to their best.  Even harder than that, is the painful truth that I still make mistakes that beg, “shouldn’t you be better than THAT” by now?”

 

I love bacon.

Bacon served during Modern Eater Show, theModernEater.com.

I really do.

And the bacon in this picture I loved even more.  If this bacon were sitting on a plate next to regular delicious bacon, I’d pick this bacon every time.

I’m wondering, what more I can do to make my PROCO360 podcast the one people select when they have other delicious choices.  I want PROCO360 to be like THIS bacon.

A great example of Colorado business spirit(s)

My friend Brian Freeman of Growers Organic (left) hosts the radio show The Modern Eater with Greg Hollenback (right) and Jay Parker on Saturday evenings from 6 PM to 8 PM on 630 KHOW.  The show invites chefs, restaurateurs, bar owners and alcohol producers to come on the air and talk about their creations which they cook and serve LIVE in the studio.  Friends and collaborators are invited to attend and enjoy the festivities, food and drink.  Brian’s instructions to me upon arrival… (pointing) “The walk-in fridge is over there.  The food is served over here.  Take whatever you want.  Talk with everyone.  Have fun.”

I know, this sounds like an ad for Brian and the team, or maybe a public thank-you note.  No, I’m writing this because I’m inspired by this example of the Colorado spirit of entrepreneurial collaboration and generosity.

What the CU Buffaloes Are Showing Me About Customer Acquisition

I went to the University of Colorado football game last weekend along with 52,000 other people – the most fans in 20 years.  Winning attracts fans.

photo courtesy of Evan Semón Photography

I’ve been thinking of how I can “model” what a winning team does and use that to attract more customers:

Win.

Customers have to see this.  When I started my business I practically gave away the work, and then way overdelivered.  Why?  So that I could show the next customer that my customers were winners.

Keep winning.

Sounds simple and of course it’s not.  Winning teams don’t tolerate long cycles of failure.  After a loss they redouble their efforts.  After a losing season, they change coaches, change players, do what it takes to get back to winning.

Be humble about winning.

Fans are massively attracted to a winner, but not an arrogant winner.  Coaches thank players.  Players thank fans.  Businesses thank customers.

What if I fall to my death?

Sometimes risk just has to be IGNORED so that WANT can win.  I was going to say risk has to be “accepted,” but when it comes to life and death, even big failure, IGNORED is a better word.  Here’s a story to illustrate.

Yes, I’m up there – look closely!

I was honored by my wife and sons with a surprise birthday climbing trip to Ouray.  At climbing gyms, I know that the rope is secured by over-engineered, professionally installed anchors.  In Ouray, as my sons took turns “lead-climbing” to set the top rope using anchors bolted by strangers, I wondered, “were these anchors well-installed?” Then, I climbed because I wanted to, not because I was certain it was safe.*

That made me think more about risks taken by entrepreneurs.  Lots has been written about business risk – risk assessment, boldly taking risk, minimizing risk.  It’s clear to me though that…

The difference between those who start a business and those who don’t isn’t determination of risk, it’s determination.

Entrepreneurs simply decide that they want to climb.

* My guest for the next PROCO360 podcast, Chris Wright, CEO of Liberty Oilfield Services and an avid climber, has a further theory I’ll share in Part 2 of this blog subject.

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