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Dave’s blog

Artificial Turf vs. Real Marketing

I just read The Marketing Rebellion – the Most Human Company Wins, by Mark Schaefer.  His premise, wonderfully brought forward, is that customers – not the business – drive successful marketing now, and increasingly will going forward.  I was struck (and entertained) by the extreme antithesis of that approach in the ad shown below.

I laughed at the irony in this ad: ARTIFICIAL TURF JUST GOT REAL.  It’s a cute headline, but it’s an example of a company that isn’t even aligning its own claims with its promises within one ad – how can this be putting the customer in a position to be the company’s marketing voice?  To me, companies that aren’t seeing the customer (and not advertising) their way to grow, create HUGE opportunities for those who build a business around what Schaefer calls “The Marketing Rebellion.”

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