Of course we’re all talking about COVID-19.  It’s pretty much the ONLY thing we’re talking about.  Every organization’s focus is on it, and every organization feels compelled to communicate about it – to add to the dialogue because it seems if we don’t, then we’re irrelevant now.  It doesn’t matter that before COVID-19 we had a perfectly wonderful business focused on delivering products or services to customers who wanted them – now our business is all about COVID-19.

No, it’s not.

Communicating during and about COVID-19 should be within the context of staying connected to the people who cared, and will care again, about how we served one another before all this.