“You may have 10 jobs and only 5 trucks… what are you going to do?” 

Jimmy Eberhard, founder and CEO, Fluid Truck

Jimmy Eberhard founded Colorado-based Fluid Truck as just “Fluid” – an app enabled way to rent all kinds of things on a peer-to-peer platform.  After discovering that the vast majority of demand was for trucks, Jimmy pivoted and focused the company to become what is now a business turning the truck rental market on its head across the country!  How many entrepreneurs say, “This (whatever) will become the Uber of the (blank) industry!?  Well, Fluid Truck has, and how Fluid Truck acquires vehicles for its fleet is part of its secret sauce that I found fascinating!