I went to the University of Colorado football game last weekend along with 52,000 other people – the most fans in 20 years.  Winning attracts fans.

photo courtesy of Evan Semón Photography

I’ve been thinking of how I can “model” what a winning team does and use that to attract more customers:

Win.

Customers have to see this.  When I started my business I practically gave away the work, and then way overdelivered.  Why?  So that I could show the next customer that my customers were winners.

Keep winning.

Sounds simple and of course it’s not.  Winning teams don’t tolerate long cycles of failure.  After a loss they redouble their efforts.  After a losing season, they change coaches, change players, do what it takes to get back to winning.

Be humble about winning.

Fans are massively attracted to a winner, but not an arrogant winner.  Coaches thank players.  Players thank fans.  Businesses thank customers.