How to Blow Your Brand with One Email – example
Subject Line: “Can you Help me?”
I received an email from a good friend. Of course, I opened it.
My friend is a real estate agent I know to be huge-hearted, lovable, good natured and trustworthy. This email, I sadly admit, really disappointed me. Here’s the text:
Do you have two minutes to help me with a problem???
I’m taking a great class right now and we’re having a competition. I need to get at least ten referrals in the next month in order to win!!! I was just curious, who do you know from church, work, who wants to buy a home, sell a home, or invest in Real Estate that I could call today?
Thanks for taking the time to think about it!
I get it. He’s trying something new, maybe stretching his comfort zone. But dang it, I used to be absolutely certain that he was 100% focused on serving others. Now he’s asking for something that’s completely about HIM. Here’s what I wrote back to him:
(Name), you know me well enough to know I refer when it makes sense – and I have! The (his firstname) I’m used to is all about helping others, not making an ask as part of a competition. Sorry buddy, this makes me uncomfortable. Stay you – that’s who people love.
We sometimes make mistakes when trying something new – successful people all make mistakes along the way.
Here’s the lesson: even when trying something new, we must be very careful to protect who we are and the reputation we’ve built in how others see us.