What if I fall to my death?
Sometimes risk just has to be IGNORED so that WANT can win. I was going to say risk has to be “accepted,” but when it comes to life and death, even big failure, IGNORED is a better word. Here’s a story to illustrate.

Yes, I’m up there – look closely!
I was honored by my wife and sons with a surprise birthday climbing trip to Ouray. At climbing gyms, I know that the rope is secured by over-engineered, professionally installed anchors. In Ouray, as my sons took turns “lead-climbing” to set the top rope using anchors bolted by strangers, I wondered, “were these anchors well-installed?” Then, I climbed because I wanted to, not because I was certain it was safe.*
That made me think more about risks taken by entrepreneurs. Lots has been written about business risk – risk assessment, boldly taking risk, minimizing risk. It’s clear to me though that…
The difference between those who start a business and those who don’t isn’t determination of risk, it’s determination.
Entrepreneurs simply decide that they want to climb.
* My guest for the next PROCO360 podcast, Chris Wright, CEO of Liberty Oilfield Services and an avid climber, has a further theory I’ll share in Part 2 of this blog subject.