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Month: April 2020

Coronavirus 2 – a Dichotomy of Impact

With a heavy heart, I think of those out of work, businesses struggling, and those working hard and putting themselves at risk to serve the rest of us during this epidemic.

The uncomfortable and guilt-creating dichotomy is that for many, aspects of life have substantially improved.

I’m not commuting in traffic.  I’m having coffee at home in the morning, walking my dog at lunch and eating dinner with my wife.  Families are out strolling together, talking and smiling.  High schoolers aren’t stressed about college tests, making the team, or who’s wearing what.  The air is clean and traffic is easy.  It’s like living in the 60’s.

For many, the Coronavirus “stay at home” order is forcing peace back into our lives.  It’s a shame that it has to come at such a cost for others.

Coronavirus 1 – Don’t Just Be Part of the Cacophony

Of course we’re all talking about COVID-19.  It’s pretty much the ONLY thing we’re talking about.  Every organization’s focus is on it, and every organization feels compelled to communicate about it – to add to the dialogue because it seems if we don’t, then we’re irrelevant now.  It doesn’t matter that before COVID-19 we had a perfectly wonderful business focused on delivering products or services to customers who wanted them – now our business is all about COVID-19.

No, it’s not.

Communicating during and about COVID-19 should be within the context of staying connected to the people who cared, and will care again, about how we served one another before all this.

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