Colorado’s COVID-born neighborhood entrepreneurs
It’s likely that Candice Ferguson (above) made great bread and jams before COVID and that Amanda Murphy was a fabulous cook before March 2020. They have both have turned their skills, ingredients from their gardens, and extra time at home into micro businesses. Using Facebook posts, in just a few weeks these women are producing at capacity.
What does that say about who we support and how we buy in Colorado? What we’ve known – that we love buying authentic products from people we know and trust. During times of stress, we even more joyfully rush to buy from these micro businesses. I know this isn’t just a Colorado thing. Still, I love that it’s as strong here as anywhere.
Back to our roots.
I find this gratifying – and I find it a thought-provoking reminder that in the age of multi-billion dollar retailers like Whole Foods who strive to meet all our comfort product needs choose to buy from our neighbors. This desire hasn’t changed since we lived in tribes – wait – we still do! This is an amazing reminder of why big brands (and even our own businesses) work so hard to build communities of consumers.