This headline is a tweet from Simon Sinek, the author of Start with Why.
In my conversation with Lee Mayer of Havenly, we talked about the hard work of running a startup, and the huge personal price to be paid. I asked, “Do those close to you understand your challenges and sacrifice?” The answer: “No, not always.” Being a startup CEO is a tough existence. Social marketing guru Gary Vaynerchuk says, “Ideas are Shit – it’s all about execution.” And he’s right.
Our world is so cluttered, particularly in media. When I get on LinkedIn for example, I see everyone busy posting and reposting – and sometimes I get sucked into admiring them. Then I remind myself that the people most worthy of respect, the best role models, are not those creating social media IMPRESSIONS. It’s odd that I have to repeatedly remind myself to respect WORK over impressions. But I do, and we all should.
So why am I featuring a tweet as the headline? Because Simon Sinek uses social media to spread his work, not as the work itself. Being an entrepreneur and a leader – that’s hard work – and it’s what we ought to admire to support what Lee Mayer describes as a culture that builds on success.