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Month: June 2019

Lazy Selling Doesn’t Work. This does.

I received this (paid) message on LinkedIn.

The ridiculous irony here is that it’s from a guy selling marketing services.  His “proven method” offer is pure spam!  Unless spamming is what he’s selling, he’s not doing a very good job.

Seth Godin famously writes about “interruption marketing.”  I know when I reach out to prospective customers, I’m interrupting them.

I’ve been working harder to smartly engage people I’m interrupting with a thoughtful, highly relevant message that offers value.  My rule of thumb is to ask myself, “Am I ready to make a call/send an email this person will want to receive?” If not, I work at it until I am.  It’s hard – and it’s gratifying as fewer high-quality contacts are yielding better results.

We Aren’t Our Best Yet

In contemplating my most recent podcast with Matt Hyder, Founder of Recoup Fitness, it occurred to me that he’s come such a LONG way.  He graduated from high school with a 1.9 GPA and failed at four businesses.  Now, still in his twenties, Matt has a company that will grow from $850K in sales in 2018 to over $6 Million in 2019.  Matt’s focus remains on learning and getting better – good thing. 

His early career – Fresh Prince of Bellaire.  Later in his career, brilliant, poignant acting.   

Now that I have experience and improved skills, I have to remind myself that people don’t start out at their best and sometimes not even close to their best.  Even harder than that, is the painful truth that I still make mistakes that beg, “shouldn’t you be better than THAT” by now?”

 

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