fbpx

Month: September 2018

Listening to This Turned My Rant to a Laugh

There is so much negativity and I’m part of it.  When I saw this ad, I had some really critical, snarky thoughts about it, as well as about other ridiculous ads that I feel are disingenuous and insulting.  I started to write a blasting commentary about the responsibility of businesses to uphold the Colorado brand of collaboration and integrity.

After writing my first draft of this post, I listened to the Brian Buffini podcast episode “You Are a Diamond,” and it put me in a positive frame of mind.  I started thinking of this post and decided I was being too negative and critical.  With a lightened attitude I saw this ad as funny – the silliness of a ONCE in a LIFETIME EVENT has been HELD OVER! by the same company whose last ad was a “Private Sale” advertised in the Denver Post.  The more I think about it, the more humorous it all is.  So?

So that brings me to the NEW point of this post: listening to something positive turned me from having a critical and negative outlook, to feeling upbeat and acting positively.  This silly ad reminded me of what so many have taught: my attitude shapes the lens of my entire perspective.    

What if I fall to my death? Part 2 – Trusting Strangers

I discussed my last blog with my most recent podcast guest, Chris Wright, CEO of Liberty Oilfield Services – an avid outdoorsman and climber.  He suggested that there’s more at play when I said I decided to “ignore risk” of using rock climbing anchors placed by strangers, simply because I wanted to climb.  He suggested that I felt, while perhaps not 100% certain, confident and secure based on the sense of a “trusted community” – the idea that while strangers installed the anchors that secured my life, these are strangers that I inherently trust.  Why?  Because there is a BRAND associated with rock climbers who install anchors for use by brethren rock climbers.  This is a brand I trust – and with my life, it turns out because I did fall several times, caught by anchors secured by people I’ve never met, and probably never will (thanks!).

Thanks to expert anchor installers, nearing the top. Ouray, CO

We’ve all talked about a continuum of brands we do and don’t trust.  It makes me think, “What more can I do, personally, to be a brand that others would trust?  With their lives?”  In business, is my brand, your brand, one that customers would risk their lives on?  Even short of life and death, is it a brand about which people feel 100% confident?

Scroll to top